Winery Division
NEW
BRAND STRATEGY & POSITIONING
• Brand Identity, design & architecture
• Key messages
• Differentiating attributes
• Story-telling
• Market targeting
• Brand investment allocation
PRICING & CHANNEL
• Pricing strategy
• Go to Market strategy
• Commercial policy
• Channels profitability analysis
and targeting
• Market Research Management
PRODUCT PORTFOLIO
• Portfolio analysis
• Cost structure analysis
• Cost optimization
• Portfolio profitability
• Competitive segmentation
• Packaging re-design
• Technical tasting
COMMUNICATION
• Communication plan
• Digital marketing strategy
• Omnichannel strategy
• Social Media Content
• Communication tone
• Look & Feel
• Brand Kit
• Press Release
DIGITALIZATION
• Creating the analytical culture across
the Winery
• Process mining and digitalization
• Customized development of
digital solutions
• E-commerce
• Analytics